Web Analytic Tools to Track Traffic Trends
After developing a website it becomes essential for a freelance web developer to measure the performance of a website. There are innumerable tools and resources available online which lets you check that how many visitors have visited your website, which features or pages are most popular. They help you in tracking your website traffic, status, visitors’ needs and behavior. Here we have put together some useful and innovative web analytics tools which provide you detailed report hits, visits, unique visitors, page views, top entry pages, exit pages, search keywords, visitor information, click paths, conversion, tracking registered users, more.
Clicky- This tracking tool is specially created for small medium business and blog websites. It enables the user to view data to help you react to changes in your traffic as they occur. You can view history for an individual page, search term, referring domain, etc.
Woopra -It offers excellent features that allow its user to perform Live Tracking and Web Statistics, Real-Time Analytics, Manage Multiple Blogs and Websites, Deep Analytic and Search Capabilities, Live Chat etc.
HitTail- This tool lets bloggers view traffic result, suggestions for improvement, and enable you to blog directly from keyword tool interface. Publishers can easily generate Google and Yahoo site maps and marketers can manage log SEO & SEM keyword campaigns.
Crazy Egg- Using this tool a freelance web developer can track, evaluate, and optimize your website based on where your visitors click. It lets them check Heatmaps, which shows which part of the page is popular. It also provides details on top 15 referrers, search terms, operating system, browser, etc.
Piwik- It helps in checking the detailed real time reports on the website visitors, search engines and keywords, language, popular pages and much more. It is a PHP MySQL software program that you download and install on your own web server.
Coremetrics- This is a digital marketing optimization solution and web analytics. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically.
Radian6 – The scalable analysis solutions offered help you to set up specific keywords for monitoring purpose on a dashboard, automatically monitor the keywords on varied microblogging & image sharing sites.
MyBlogLog – It is basically a social networking platform for bloggers. It lets you check who is checking out your blog. It let you check the blog statistics including onsite clicking habits and referral information.
– Another interesting web analytic tool to check the real-time visitor on a website/blog. It allows you to check the total number of visitors on your website at any given moment. It is easy-to-install widget and requires no registration.
Enquisite – This tool allows you to keep a track of incoming search engine and PPC traffic on your website. You can view an in-depth statistics report including page position, landing pages, and specific geographic data.
I hope these tools will help a freelance web developer in analyzing the performance of your website and guide you in making appropriate changes to get better results. Please share your views and feedback as always.