Tips for Professional and Productive Website Design
Ensuring that your website is visually appealing, easy to navigate, and simple to use is of utmost importance in assuring your online website will be a success. You can certainly pass this job on to a professional web design team who is familiar with the ins and outs of the process, but if you are looking to do this on your own, there are some very important aspects that you seriously need to look into and some things you need to avoid.
First, be sure to focus on your main objective and make sure your website reflects that main objective. If you’re designing your website to sell one particular product or service, your homepage needs to project that product or service as its absolute priority. Place relevant pictures on your homepage, a brief paragraph or two explaining your objective, and then design the rest of your website around those things you want focused on. Steer clear of crowding your website with too many misplaced links, and absolutely do not bombard your website with tons of irrelevant ads. Making the mistake of placing a bunch of ads on your homepage can cause visitors to be unable to focus on the true goal of your site and, in my opinion, cause you to lose your credibility with those visitors.
Choosing the right color scheme is also absolutely essential in creating a successful website. When choosing your color scheme, consider what your visitors reason for visiting the site is (thus causing them to feel what kind of emotion?), the type of product or service you are advertising, and go back to your grade school roots when considering what colors will mesh well together. Choose three to four colors that will make an appearance on your site, two of them being your main colors and the rest being your accent colors. Don’t make the mistake of mixing fifteen different colors together all on your homepage.
Be sure to limit the number of different fonts and sizes you use on your website. As a general rule, you should limit your fonts to two – one font for your titles, and one font for your text body. The sizing of the fonts you choose is a little more flexible throughout your homepage, but you still want to make sure you don’t overdo it. As always, there are different situations that warrant the use of more or less fonts on your website.
The importance of optimizing the load times of your website cannot be stressed enough. Most internet users these days have been using the internet the majority of their lives and have become accustomed to getting what they want and getting it NOW. Your website needs to fulfill this need by loading pictures and text within one to two seconds, keeping your visitors from getting frustrated and ditching you. Not only will users give up on you, search engines like Google also monitor how long it takes for your website to load as compared to the mean or average of other sites.
Lastly, be sure you take the time to perfect your site before tossing it into the masses. It shows when you put a lot of time and effort into designing your site. Don’t expect to design a website in day and think it will be an overnight success story. Be focused on quality, your product or service line, and how you are going to be the best at what you do.