Guaranteed Number One Spot on Google? I Think Not!
When it comes to Search Engine Optimization, nothing can be guaranteed. Sure, if you spend a small fortune with an SEO consultant on a regular basis, you should be able to hold your own among the ranks. But don’t believe the ones that preach to you that elusive #1 spot; it might happen, but it might not. It all depends on what competition you’re up against.
Let’s say you’re pumping $10,000 into SEO every month. You’re sitting there thinking ‘#1 spot here I come”. But what if you have a direct competitor chasing the same keywords and they’re spending $20,000/month? Does that mean that they’re going to be the head honcho? Chances are that your competitor’s SEO guy is promising the exact same thing yours is. So if that’s the case, who’s going to win? Which SEO agency won’t be able to deliver on their promise?
It’s quite simple really… not everyone can be #1. Take web design companies for example… there is definitely no shortage of them, and they’re all working hard on their SEO to top the ranks. But out of 1000’s of businesses, only 10 will reach the first page, and only 1 will be up the top. And getting there is only half the battle… you have to somehow find a way to stay there because I guarantee you that #2 will be ready to snatch it from you!
Don’t get me wrong… I’m not saying to give up on SEO and throw in the towel. But what I am saying is don’t fall for the promises and don’t expect to skyrocket through the ranks overnight.
Search Engine Optimisation is an expensive, ongoing battle, and not for the feint-hearted. It’s something you have to consistently work at on a daily basis and pour a fair amount of coin in to, to get anywhere in the ranks. It’s not as easy as just inputting some keywords and phrases on your website… you have to network, back link, expand your web presence anyway you can to make your site more and more popular.
If you’re intent on generating organic traffic to your site through search engines such as Google, my advice would be to target a specific niche or locale. For example, rather than targeting ‘web design’, try ‘web design (suburb)’. This will lower the competition and give you more of a fighting chance. Of course, it depends on your industry and the competition. Web Design is particularly competitive and is a rather harsh example.
If you’re hiring an SEO agency or consultant, don’t fall for the ‘we promise you #1″ sales pitch. Instead, perhaps look to see if they have a successful history, or even search for SEO through Google and see where they rank themselves… if they’re on page 57, don’t go there.